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dustin DeMeritt


C 781 635 8413  E dustin.demeritt@gmail.com

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dustin DeMeritt


C 781 635 8413  E dustin.demeritt@gmail.com

ABOUT

A Kansas native, husband doing his very best, two amazing kids, one old loyal dog, and a proud owner of a pontoon boat and founder of Pickles Indoor Pickleball Club. I love impromptu dinners with neighbors, traveling, working out, keeping up with the "honey-do-list" around the house, homemade breakfast, college football and Sundays that include a game (or two, or three) of pickleball wrapped up with the family around a campfire.

1968

Growing up the son of a farmer, life was simple - built on your word and a firm handshake.

"The Bull"

A halfback, "The Bull" was known for often yelling obscenities such as "gall-dang" and "fudge" at my own team when they were not playing up to potential.

1986

6A District 2 - Jenks High School - 2,800 students in grades 10-12.

"San Diego State University or Bust!"

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San Diego, CA


After arriving in San Diego and graduating college, I met and married my best friend Lisa, brought home a puppy name max and joined a Damn Fine Ad Agency as the "Minister of Prosperity" managing new business and account development.

In a pinch, I was also known to be a pretty good barkeep, bottle wash and rubbish collector.

San Diego, CA


After arriving in San Diego and graduating college, I met and married my best friend Lisa, brought home a puppy name max and joined a Damn Fine Ad Agency as the "Minister of Prosperity" managing new business and account development.

In a pinch, I was also known to be a pretty good barkeep, bottle wash and rubbish collector.

A Damn Fine Ad Agency

1991 – 2002 (11 years) San Diego, CA

Food / Beverage / Wellness / Fashion / Mom’s & Kids / Media / Entertainment

 

 

Key Accomplishments

$1M to $5M revenue growth of targeted accounts in 3 years

3 new market segments including: Beverage, Wellness, and Entertainment

5 awards form Ad/BrandWeek for outstanding marketing communications

Role & Responsibilities

Brand, Products & Experience Design

Content Communication & Curation

Strategic Ideation & Facilitation Development

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Boston, MA


Once settled in the beautiful township of Duxbury, MA, I rolled up my sleeves and went to work client-side for radius Financial, Rockland Trust and Circles, a Sodexo company.

Boston, MA


Once settled in the beautiful township of Duxbury, MA, I rolled up my sleeves and went to work client-side for radius Financial, Rockland Trust and Circles, a Sodexo company.

Radius Financial GROUP

BRAND STRATEGIST

October 2002 – September 2005 (3 years) Boston, MA

Rockland Trust Company

VP SALES & MARKETING

September 2005 – October 2011 (6 years) Boston, MA

Sodexo Company

DIRECTOR CORP. COMMUNICATIONS

October 2011 – November 2013 (2 years) Boston, MA

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Dun & BradstreeT


SENIOR STRATEGIST, SALES & MARKETING SOLUTIONS 

Led a team to achieved 150%+ of our targeted sales goal through developed market analytics & growth mapping generating over $1,000,000 of new logo revenue in 8 months.

Dun & BradstreeT


SENIOR STRATEGIST, SALES & MARKETING SOLUTIONS 

Led a team to achieved 150%+ of our targeted sales goal through developed market analytics & growth mapping generating over $1,000,000 of new logo revenue in 8 months.

D&B (NYSE:DNB)

World's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 172 years. D&B's global commercial database contains more than 230 million business records.

D&B WEBSITE WWW.DNB.COM

"DUNS RIGHT" VIDEO

OMNI-channel Solutions

Partnering with a select group of clientele to accelerate base business while driving measurable ROI within each of their acquisition, retention, and growth strategy areas.

• Market Analytics & Revenue Growth Mapping

• New Business & Account Development

• Data Process Development & Automation

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radius financiaL


HEAD OF MARKETING

My driving charter as HOM is elevating the company’s overall marketing initiatives and creating growth strategies for identified sectors while continuing to fuel radius’s explosive growth from $100MM to over 1.5B in less than 5 years. Better has no finish line!

radius financiaL


HEAD OF MARKETING

My driving charter as HOM is elevating the company’s overall marketing initiatives and creating growth strategies for identified sectors while continuing to fuel radius’s explosive growth from $100MM to over 1.5B in less than 5 years. Better has no finish line!

UNPRECEDENTED GOLD BY AN AGENCY OR IN-HOUSE TEAM

radius financial group inc. recently took home a total of seven awards, including Best in Show winning unprecedented gold by an agency or in-house team, at the Financial Marketing Awards – New England’s Oldest and Most Prestigious Competition for Banks, Credit Unions and Mortgage Companies.

“These awards are a reflection of all of us; operations, sales and marketing. It’s our company, our brand and our story. The awards are simply a validation that we are headed in the right direction.”  Dustin

Twenty 16 Gold!

On-air! Dustin DeMeritt joined David Lykken live on “Lykken on Lending”

Project SNAPSHOT

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Pickles pickleball club


FOUNDER & ADVISORY BOARD MEMBER

A self-described business junkie who thrives on continuous improvement. “Maybe to a fault, in all the businesses I’m in, I look for what’s not working and how to make it better.”

As a founder, I had the incredible opportunity to be part of something special; creating, building, and growing one of the first dedicated indoor pickleball clubs in America. Being first to market came with its challenges, but through a mix of strategic thinking, a commitment to community, and a lot of trial and error, we built a business that not only thrived but also set a new standard in the space. Ultimately, we scaled to a point where we were able to successfully exit, handing off the business to new owners positioned to take it even further.

I bring that same “Uncommon Sense” methodology to everything I do, believing that even the most complex challenges can be solved with a powerful mix of simplicity, common sense, and determination. With 30+ years of experience in innovation, design, branding, and business-building from Fortune 500s to startups, I love helping leadership teams transform large organizations and passionate entrepreneurs bring new ideas to life. See ya’ on the courts!

Pickles pickleball club


FOUNDER & ADVISORY BOARD MEMBER

A self-described business junkie who thrives on continuous improvement. “Maybe to a fault, in all the businesses I’m in, I look for what’s not working and how to make it better.”

As a founder, I had the incredible opportunity to be part of something special; creating, building, and growing one of the first dedicated indoor pickleball clubs in America. Being first to market came with its challenges, but through a mix of strategic thinking, a commitment to community, and a lot of trial and error, we built a business that not only thrived but also set a new standard in the space. Ultimately, we scaled to a point where we were able to successfully exit, handing off the business to new owners positioned to take it even further.

I bring that same “Uncommon Sense” methodology to everything I do, believing that even the most complex challenges can be solved with a powerful mix of simplicity, common sense, and determination. With 30+ years of experience in innovation, design, branding, and business-building from Fortune 500s to startups, I love helping leadership teams transform large organizations and passionate entrepreneurs bring new ideas to life. See ya’ on the courts!

PICKLES

• Market Analytics & Revenue Growth Mapping

• MarCom Strategies & Integrations

• Product Ideation & Facilitation Development

• Process Workflows & Automation

• Partnership & Player Programing

WEBSITE WWW.PICKLESNE.COM

pickles pickleball club

Where Pickleball Fanatics Gather to Dink & Drink!

• 100% Climate Controlled Facility

• 6 Indoor Tournament Sized Courts + 2 Indoor Dinking Kitchens

• Players Lounge with Mezzanine Viewing

• The Kitchen” Beer & Wine Café & Retail Shop

• Led a team to achieved 200% of targeted revenue in less than 1 year.

PROJECT SNAPSHOT

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dinkyballs.com


FORBES: “FROM ENTHUSIAST TO ENTREPRENEUR!”

“Dustin's journey from a career in business and marketing communications to becoming the visionary founder of Pickles LLC and Dinkyballs LLC is a testament to the power of passion and entrepreneurial spirit. His professional expertise, combined with his curious love for pickleball, has not only transformed the way we experience the sport but has also given birth to a lifestyle brand that resonates with pickleball enthusiasts worldwide. Pickles LLC and Dinkyballs LLC are not just businesses; they are living proof that when passion and business acumen meet, they can create something truly remarkable.”

dinkyballs.com


FORBES: “FROM ENTHUSIAST TO ENTREPRENEUR!”

“Dustin's journey from a career in business and marketing communications to becoming the visionary founder of Pickles LLC and Dinkyballs LLC is a testament to the power of passion and entrepreneurial spirit. His professional expertise, combined with his curious love for pickleball, has not only transformed the way we experience the sport but has also given birth to a lifestyle brand that resonates with pickleball enthusiasts worldwide. Pickles LLC and Dinkyballs LLC are not just businesses; they are living proof that when passion and business acumen meet, they can create something truly remarkable.”

WE’RE IN YOUR COURT

We believe that in the heart of every individual lies a unique character, a “Dinkyball”, waiting to be discovered. We're here to celebrate pickleball and welcome that distinctiveness. From the ping of the paddle to the whiff of the ball, every move you make adds to the collective of our diverse talents. You might be an old pro or a first-timer, a power hitter or a sneaky strategist. We celebrate every player's colorful background, beliefs, and ability, for they fuel our journey and inform our vision.

Our origins may be muddled in the nostalgic past of court sports, but our vision is clear: to create an inclusive culture where everyone can join in on the joy of pickleball.

WE’RE A WHACKY BUNCH!

So, whoever you are or however you play, we’re in your court. You are part of our story, in fact, you are the story. We’re thrilled to have you with us as we continue to roll forward, inviting camaraderie and celebrating the power of the pickleball community.

Here's to the sport that brings us together. Here's to the spirit that keeps us united. Here's to Dinkyballs —"one for all, and all for fun!"

dinkyballs.com

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Brand Experience:


AND1, American Express, Amica Insurance, AI duPont Hospital for Children, Bain & Co, Biogen Idec, Boston Bruins, Citi, Chase, Deloitte, Diageo, DinkyBalls.com, Dun & Bradstreet, Easton Sports, Indianapolis Motor Speedway, KRAFT Foods, Lincoln, Lower My Bills.com, Meridian Health System, New England Patriots, Oracle, Pickles New England, Red Soxs, Rockland Trust, Sodexo, TripAdvisor.com, Virgin, Wedding Channel.com

IN A PINCH,

I have also been known to be a pretty good… Bar Keep, Bottle Washer and Rubbish Collector!

Brand Experience:


AND1, American Express, Amica Insurance, AI duPont Hospital for Children, Bain & Co, Biogen Idec, Boston Bruins, Citi, Chase, Deloitte, Diageo, DinkyBalls.com, Dun & Bradstreet, Easton Sports, Indianapolis Motor Speedway, KRAFT Foods, Lincoln, Lower My Bills.com, Meridian Health System, New England Patriots, Oracle, Pickles New England, Red Soxs, Rockland Trust, Sodexo, TripAdvisor.com, Virgin, Wedding Channel.com

IN A PINCH,

I have also been known to be a pretty good… Bar Keep, Bottle Washer and Rubbish Collector!