MARKETING HAS CHANGED - "Change the conversation"

(INSERT INFO)

 

THE FORMULA IS SIMPLE

"We need to stop interrupting what people love, and become what people love. We can do that by creating and curating content they love." Dustin

"Change the conversation"

 

KEY DRIVERS

  • Brand Different...
  • Retain & Recruit
  • Attract & Service
  • Build a seamless integrated experience
  • Share your story!

 

RUN YOUR BUSINESS. CHANGE YOUR BUSINESS. TOUCH THE PEOPLE.

STEP 1: Realtor Sales Activity

  • Create/Update Plan
  • Daily Time Blocking (Calendar Format)
  • Targets/Activity (Realtor Spreadsheet A,B,C + Contact Information)

STEP 2: Realtor Marketing Communications

  • DEVELOPMENT = Awareness
  • NURTURING = Education
  • LOYALTY = Growth

Both of these initiatives currently has time, assets & money being invested. Your charter is two-fold:

  • Understand how much is currently being spent, what our ROI/CPA is and how you can better allocate each of the resources.
  • Create a plan that is scalable and sustainable with the goals of the you, the company, volatility of the marketplace and the results of your efforts.

 

RUN YOUR BUSINESS

  • What is your current plan?
  • How can your better allocate current time/assets/money?

CHANGE YOUR BUSINESS (Gap Analysis)

  • Where do you want to invest going forward?
  • Who are you trying to reach and what do they care about? What is the measure/metric for success?
  • How much and/or quickly do we want to move the needle?

TOUCH THE PEOPLE

What are you currently doing to engage with your internal colleagues and external referral partners (Business Development/Nurturing/Loyalty)? List you top action/activity for each:

  • Traditional:
  • Electronic:
  • Digital:
  • Social:
  • Event:
  • Video:

 

DO YOUR JOB!

  • Share your story.
  • Building relationships.

 

THE THREE BIGGEST MISTAKES THAT REALTORS MAKE IN DEVELOPMENT PLANNING:

  1. Not doing it – lack of discipline/bad habits/poor time blocking skills
  2. Not breaking their plan down into executable steps – prospecting & engaging
  3. Not following it – no structure

 

"MY MARKETING SQUAD"

"SQUAD KNOWHOW!" - WHAT DOES THIS PLATFORM SOLVE FOR?

3 Things You Should Be Doing to Compete in 2017

  • NURTURE: email / social / content
  • GROW: referrals / reviews / seo site
  • THRIVE: support / dashboard / automation

"SQUAD BELIEF!"

  • We believe...
  • We believe...
  • We believe...
  • We believe...

WHO

Our team is comprised of a diverse group of marketing professionals working in unison to help our clients grow their business. Our talents range from business development, copywriting, graphic design, account management, photography, web development, and administrative support. That is what we do, but this is who we really are: mothers, runners, ministers, mountain movers, football coaches, musicians, fathers, dancers, scratch golfers, entrepreneurs, and much more.

WHAT

When you peel back all the layers of modern marketing tactics, strategies, and methods, it distills down to this: tell your story in a way that connects with your target audience and motivates them to do business with you. At The Squad we work closely with you to tell your story and grow your business.

HOW

While the essence of marketing doesn’t change, how it is executed does. With the accelerated pace of technology and innovations, the tactics and channels used to communicate with target audiences change rapidly. We leverage a variety of marketing methods, technologies, and tactics to help our clients connect with their target audience. Our team invests a significant amount of time staying up to date with current marketing best practices and identifying new opportunities to help our clients compete.